WIMBLEDON
AELTC Somerset Road
THE RESULT.
Throughout this collaboration we developed contract management methodologies and technologies for each stage of the contract, including sign design workshops and rapid prototyping to establish a coherent sign family, resulting in the development of a solid wayfinding strategy that reflected the brand characteristics.
The projects critical deadlines were the most significant challenge, with all works requiring completion prior to the 2022 Tennis Championships.
THE CHALLENGE.
The Somerset Road project for The All-England Lawn Tennis Club replaces the Club's existing indoor tennis facilities and modernises the transport operations that occur from the site during The Prestigious Wimbledon Tennis Championships.
​DMA Signs were elected by both the main contractor and The All-England Lawn Tennis Club (AELTC) to design and construct the signage for this integrated world-class facility.